Being in an active alliance is one of the best parts of this game. However, a lot of alliances die due to inactivity on the part of leadership.
Imagine that a new player searches for an alliance and joins one that is inactive. He doesn’t know what’s happening, just that people don’t seem to be on and no one responds to his messages. He gets bored and quits playing.
I propose that alliances have an auto kick and promotion for leadership. If the commander is inactive for a week he is kicked and the XO takes over. If the XO is also inactive it goes to the next most senior officer, down the line to membership.
This will help revive a lot of neglected alliances and improve gameplay for new players.
PS Have a daily alliance message that leadership can send.