I think what he’s trying to get at is the need for communication. If you’re Alliance doesn’t communicate well internally, it will flounder. Bounty is a good example of communication issues. Communicate well and you’re Alliance will do well. Strategize on who hits what, who does clean up, who is on target and off target, etc. An alliance doesn’t HAVE to do this but in order to be efficient, they should do this. With that said, I know of a top 5 alliance that doesn’t call at all but they also don’t jump bounties (very rarely at least). They communicate very well and execute like a well oiled machine so there’s not a need to call. Like I said, my alliance we do both and folks that keep jumping bounties are forced to call. This last bounty was our first doing it and we were very successful. The guys not calling were very conscious of those that were calling.
As for inter-alliance strategizing and comms, this is going to become even more essential for alliance wars. If guys aren’t communicating well and sticking to a plan, you’ll quickly lose in the wars.
EDIT: I like the claim button idea in theory but I do think it may take away from the need to communicate. Being in an alliance is meant to be a social experience. Automating comms reduces effectiveness of teamwork and coordination.