I’ve noticed that the requirements for an alliance to rank in an event are consistently set too high. As a result, usually only a few teams qualify for the alliance rewards, even though the prize chart list positions for 100+ alliances. It has been better recently, and at least alliances can see themselves on the list for the bounty event. However most alliances do not have the playerbase to achieve even the milestone events. It looks like only two teams will even qualify for the Tier 1 milestone rewards.
Unrealistic goals hurt the game and decrease morale. People aren’t going to play events that they have no chance at.